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Articles by Peter Hobday

So you think you understand your audience? What publishers can learn from American Idol
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So you think you understand your audience? What publishers can learn from American Idol

By Peter Hobday  |  01/01/2009

Warfare Marketing: lessons from General George S Patton
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Warfare Marketing: lessons from General George S Patton

By Peter Hobday  |  01/05/2008

15 marketing blunders
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15 marketing blunders

By Peter Hobday  |  01/11/2007

How to use greed and fear
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How to use greed and fear

By Peter Hobday  |  01/01/2007

Is your subscriptions marketing organised to FAIL?
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Is your subscriptions marketing organised to FAIL?

By Peter Hobday  |  01/07/2006

The copywriter’s secret agenda
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The copywriter’s secret agenda

By Peter Hobday  |  01/03/2006

How to create a top performing subs ad
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How to create a top performing subs ad

By Peter Hobday  |  01/11/2005

14 mistakes that will kill your marketing
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14 mistakes that will kill your marketing

By Peter Hobday  |  01/07/2005

Upgrading … or how to turn subscriptions into a goldmine
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Upgrading … or how to turn subscriptions into a goldmine

By Peter Hobday  |  01/03/2005

Cheat and prosper with cut-price marketing
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Cheat and prosper with cut-price marketing

By Peter Hobday  |  01/11/2004

Converting your free publication to paid – or why you’re stuck with a struggling magazine
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Converting your free publication to paid – or why you’re stuck with a struggling magazine

By Peter Hobday  |  01/07/2004

Why is your subscription rate so low?
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Why is your subscription rate so low?

By Peter Hobday  |  01/03/2004

Why is our subscriptions marketing so poor?
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Why is our subscriptions marketing so poor?

By Peter Hobday  |  01/11/2003

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