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Peter Hobday

Peter Hobday

Peter Hobday is the managing director of Subscriptions Strategy Ltd, editor of Subscriptions Strategy newsletter and author of The Encyclopaedia of Subscriptions Marketing.

Tel 01326 240039
Email hobday@subscriptionsStrategy.co.uk
Web http://www.subscriptionsstrategy.co.uk

Articles by Peter Hobday

So you think you understand your audience? What publishers can learn from American Idol
FEATURE

So you think you understand your audience? What publishers can learn from American Idol

By Peter Hobday  |  01/01/2009

Warfare Marketing: lessons from General George S Patton
FEATURE

Warfare Marketing: lessons from General George S Patton

By Peter Hobday  |  01/05/2008

15 marketing blunders
FEATURE

15 marketing blunders

By Peter Hobday  |  01/11/2007

How to use greed and fear
FEATURE

How to use greed and fear

By Peter Hobday  |  01/01/2007

Is your subscriptions marketing organised to FAIL?
FEATURE

Is your subscriptions marketing organised to FAIL?

By Peter Hobday  |  01/07/2006

The copywriter’s secret agenda
FEATURE

The copywriter’s secret agenda

By Peter Hobday  |  01/03/2006

View all articles by Peter Hobday