Piero Pavone

Piero is CEO of adtech company Preciso, whose stated aim is to democratise access to high-quality, qualified programmatic traffic at wholesale prices for companies of all sizes.

Piero has over 25 years’ experience as an innovator, entrepreneur, software programmer and data analyst. He is also an expert in the fields of AI and machine learning, and applies this expertise to the ongoing development of Preciso’s bidding platform.

Prior to joining Preciso as chief executive officer, Piero was COO at MainAd, where he led the performance marketing company’s global operations and adtech innovations, as well as its commercial expansion and strategic alliances worldwide.

A thought leader with extensive experience in the online marketing industry, he seeks to disrupt programmatic ad buying to open the doors to premium advertising for advertisers of all sizes.