Sean Adams

Sean began his career working for creative agencies, during a journey that took him from London to Sydney, where he worked for Australia’s top creative agency. He joined a media agency as planning director, before founding a media-focused research and strategy company called The Seed, which he ran successfully in Sydney for 10 years.

Along the way, he was chair of the Account Planning Group and has been a full member of the Market Research Societies in both Australia and the UK.

Returning to England in 2012, Sean joined News UK to head up their Commercial Insights department, developing award-winning research initiatives for News UK’s flagship newspaper brands.

Sean joined Brand Metrics in 2018, helping the start-up company scale beyond their early roots in the Nordics to their current global footprint, providing brand lift solutions to 60+ publishers all over the world.

Sean has responsibility for helping publishers, agencies and advertisers extract meaningful and practical insights from their brand lift data and promoting these learnings to a wider audience.