Local World has partnered with academics at two UK universities and Dutch digital research company Kieskompas to produce Election Compass UK – an engaging interactive survey which tells readers which parties they are closest to.
The Sunday Times this weekend revealed the advertising creative for this year’s Sunday Times Rich List, which it describes as the definitive guide to the nation’s wealth, to be published on 26th April.
Due to nearly four in 10 (37%) British households buying a tablet in the last year, the average household now owns 7.4 devices that connect to the internet.
The Publishers Audience Measurement Company (PAMCO) will next year replace the National Readership Survey Ltd. (NRS) as the organisation which oversees the audience figures for newspapers and magazines.
Archant’s Ham&High newspaper has launched a #MakeYourMark campaign calling on voters to register by the April 20 deadline so they can have their say in England’s tightest three-way marginal seat, Hampstead and Kilburn, on May 7.
Yesterday, News UK Commercial launched ‘Access One,’ a new advertising approach that gives advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.
With 30 days to go until the general election, Johnston Press yesterday launched What Matters to Me, a site made up of a growing collection of short videos showing the issues at the top of the agenda – according to the people, not the parties.
Mail Newspapers Advertising yesterday revealed that it had appointed Joe Doherty as its new Head of Travel Advertising.
The News Media Association has urged the Law Commission not to pursue its suggested changes to electoral law that would criminalise taking photos in polling stations, extend the offence of failing to imprint, and bring in new court reporting restrict
dmg media, the company behind the The Daily Mail and The Mail on Sunday, Metro as well as MailOnline and Elite Daily, has further extended its relationship with MPP Global to support the launch of a new customer portal, MyMail.
The latest figures from the Association of Online Publishers’ seventh Organisation Census reveal publishers are optimistic the industry will grow in 2015, with 71% of respondents expecting to recruit additional staff – the highest percentage seen sin
Archant’s North Devon Gazette broke new ground with the first of two online hustings events last Thursday night.
GroupM, the media agency, has signed up to the Publisher Advertising Transaction System (PATS) to simplify and improve transactions with the six leading UK national newspaper groups.
Procter & Gamble (P&G) has become the first advertiser to obtain the EDAA Trust Seal for best practice in Online Behavioural Advertising.
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO – 25% of marketers say both rank as ‘excellent’ – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra.
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