When Old Ben, the newstrade’s very own charity, was founded, Queen Victoria had been on the throne for just two years! The charity’s name has changed a number of times since then and the challenges today are very different. Alex van Straubenzee, its
Today’s multi-media world and publishers’ focus on multi-platform content delivery have served to greatly enhance the standing of the IT function. IT specialists are now highly prized. Nick Cutts looks at how newspaper publishers should organise thei
Is the print paper doomed? Judging by the wailing and gnashing of teeth in some print circles, you’d be forgiven for thinking it was. Yet the printed newspaper remains hugely popular. Yes, it needs to adapt to changing technologies and markets, but w
Controlling the presentation of your newspaper at retail is central to maximising sales. Archant Norfolk has recently given its field sales teams PDA technology to help improve the effectiveness of their calls and the quality of the information comin
2007 promises to be the year that consumer publishers get their online act together as all the main publishers announce significant plans for the internet side of their business. So exactly what do they need to do to truly integrate their publishing
Chris Gregory takes us back in time to assess what the writings of a long-dead copywriter can tell us about direct marketing in the digital age.
Can you charge for content? Yes, you can - but the challenge is to do it without alienating your customers. Here, Michael Upshall outlines some ideas on how to go about it.
Who’s in control of your website – an editor or a marketer? If you’ve left it in the hands of the former, then now is the time to think again. Mark Edwards says that marketing savvy is essential when it comes to bringing relevant traffic to your site
Dominic Young looks at how ACAP, a new way of communicating rights and permissions online, aims to create new opportunities for publishers, search engines and users on the internet.
Ever since the internet was first identified as one of the contributory factors in newspaper circulation decline, publishers and advertisers have been obsessing over measurement issues; in particular the search for a single measure of a newspaper’s o
Some traditional publishers are now producing online content every bit as compelling, innovative and interactive as their pure player competitors. Some are not. For many, what is holding them back, says Craig Hanna, is their unwillingness to embrace
The impact of the new free distribution model on newspaper sales has been much analysed. What has perhaps got less attention is the impact Metro et al will have on their free cousins in the door to door sector. Steven Malcolm assesses the implication
The Telegraph’s move to its shiny new newsroom at Victoria continues to attract much comment, some of it one-sided and not entirely positive. Ray Snoddy met with Telegraph editor Will Lewis to hear his side of the story.
With circulations in decline, publishers have been experimenting with a range of new strategies – from multi-platform publishing to free distribution models. Many have also been looking at the potential for newspaper sales outside of the traditional
After recent acquisitions, Iliffe News & Media (INML) moved into the top 10 list of regional publishers. Russell Borthwick met with three of Iliffe’s top executives (chief executive, David Fordham, Andy Gough, MD of Cambridge Newspapers, and newly ap
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