Isn’t it really annoying when you put loads of effort into your online forum, yet it remains completely and utterly lifeless; whilst other sites host lively and dynamic discussions. What’s it all about? Why do some forums sink and other soar? Pike &
Go on, admit it. Being number one on Google is your search strategy. If you can just nail that top slot, then you can relax. Job done. Err... not exactly. The important thing is, says Julie Sewell, to look at the search landscape as a whole and to op
The fortunes of e-editions have ebbed and flowed since they burst onto the scene about eight years ago. Initial high expectations then gave way to scepticism, especially in the consumer sphere. Yet, says Karlene Lukovitz, rising print costs and falli
Perhaps the only good thing you can say about a recession is that it forces us to work smarter. The unrelenting focus on costs leads us to re-examine the way we do things and we strain every sinew to make our marketing budget stretch further. Angus P
Launched in 1999 to keep the Swedes out, Metro has since spread across the UK. Its success has led to the mixed free/paid model adopted by some papers, to other publishers piling in to get a slice of the freesheet action and to the current melee in L
Setting the right price for your advertising is critical to your success. Pricing too high, pricing too low or simply creating impenetrably complex rate cards bundling this, that and the other together, can all do irreparable long term damage. Cather
Below is the text of Rebekah Wade's speech, delivered at the London College of Communication on 26th January 2009.
There’s no easy way of saying this. It’s utterly dire out there. Searching around for some good news to sweeten the pill, and I find there’s none. Aaaaaaaaaagh! We’re all going to die!!! Sorry ... ahem. Andrea Kirkby reports.
To survive and thrive, publishers really do need to be media neutral and to engage with their readers in a wide variety of settings. To communicate through one channel alone – be it on or offline – is one dimensional and extremely limiting. Sophia De
Millions, mainly teenagers, go online every day to check the comings and goings in the lives of Kate, Sam, Sofia and the other stars of online soaps, or ‘interactive shows’. They watch, they comment, they interact. Most traditional publishers look on
Newspapers are in a jam, in no small measure because of over consolidation, increasingly remote management and the pursuit of excessive and unsustainable profits. Allan Prosser urges publishers, in the current frenzy, to remember what’s important, wh
Regular, eye-catching promotions have become a feature for many newspapers as they look to lock in existing readers and tempt new ones. David Greene looks at some promotional dos and don’ts and also at what the future holds.
Today’s journalist is a highly skilled individual. They can write the story, shoot the film, record the interview, edit it all up, sub it and then squirt it down the various tubes that make up today’s multimedia newsroom. The burning question is, say
No one pretends 2009 is going to be easy, but there is no point whingeing and feeling sorry for ourselves. The best thing to do is to use the time wisely and to plan for the upturn, so that when those first green shoots of recovery start to sprout, y
Segmentation of an audience to deliver targeted communications is the cornerstone of marketing, but how does this concept apply in the online setting? Dr Dave Chaffey explains your options for segmenting and targeting your online audience.
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