AI SPECIAL
AI Special
Welcome to our third AI special! This time, leading suppliers and publishers answer the all-important question, ‘how?’.
Artificial intelligence
AI SPECIAL
How AI can be used to deliver a better user experience
Publishers that embrace AI have the opportunity to deliver personal, helpful, and truly modern experiences. Markus Karlsson, CEO and founder of Affino, explains how it can be done.
AI SPECIAL
How we’re using AI at Reach
Reach is using AI extensively across the business and sees considerable opportunities to grow usage further over the next 12 months, says Terry Hornsby, chief product and technology officer.
AI SPECIAL
How AI can be used to unlock the value of your digital archives
Publisher archives have huge commercial potential. Hutch Hicken, chief technology officer at BlueToad, explains how publishers can go about realising it.
AI SPECIAL
How AI can be used to make content more discoverable
AI can help improve the discoverability of content to gain competitive advantage. Brian Alford, founder and CEO of Bright Sites, explains how.
AI SPECIAL
How we’re using AI at Which?
Which? is using AI as a tool to enhance efficiency, creativity and insight; to assist not to replace its expert and knowledgeable teams, says Jenni Allen, director of content.
AI SPECIAL
How AI can be used to connect publishing operations
AI is at its most powerful when it operates across the whole business, not in isolated silos. Rob Green, director of product and transformation at ESco, looks at what can be achieved.
AI SPECIAL
How AI can be used to shape content strategy
AI can increase efficiency – but without distinctive strategies, publishers risk being overwhelmed by AI-driven competition, says Adriana Whiteley, director, FT Strategies. This is what publishers need to do.
AI SPECIAL
How we’re using AI at Mark Allen Group
AI is being used to strengthen editorial integrity, support commercial relationships and better serve audiences, says Damian McAlonan, AI & digital solutions director.
AI SPECIAL
How AI can be used to assist journalists
The biggest opportunity lies in reducing the burden of repetitive, time-consuming tasks that are important but not core to creating trusted original content, says Martin Ashplant, product development & operations director at PA Media.
AI SPECIAL
How AI can be used to enhance image creation & editing
The task for publishers is to turn AI advances in image creation and editing into repeatable workflows. Derek Milne, commercial pixometrist at Pixometry, explains how this can be done.
AI SPECIAL
How we’re using AI at Faversham House
AI is being used to improve efficiency, enhance existing products and develop new ones, which is where the fun starts, says Carl Myers, chief technology officer.
AI SPECIAL
How AI can be used to improve workflow efficiencies
Publishers wanting to harness the true potential of AI around workflow efficiency, should approach implementations strategically. Tom Pijsel, VP product management at WoodWing, explains how this can be achieved.
COLUMN
The acid test
The key differentiator between professional and non-professional publishers in the future will be the extent to which humans create the content.
COLUMN
Keep it real
OpenAI recently unveiled the second generation of its video creation app, Sora. James Evelegh looks at the implications.
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