Ad-blockers can make us smarter about smartphone advertising
Who says everyone wants to sign up to ad-blocking? Newsworks’ new study shows that news brand readers are happy to receive mobile ads that are non-disruptive, relevant and engaging.
Who says everyone wants to sign up to ad-blocking? Newsworks’ new study shows that news brand readers are happy to receive mobile ads that are non-disruptive, relevant and engaging.
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
Telegraph Media Group (TMG) yesterday announced a new wine partnership with Waitrose.
A respected East Anglian journalist and trainer, who launched the careers of hundreds of young reporters, is to be honoured with the naming of a special award.
The Financial Times yesterday announced the launch of FT² (FT Squared), bringing together a suite of content marketing products under one brand.
The Midland News Association, publisher of the Express & Star, has appointed Dan Saxon as operations manager.
Outbrain, the content discovery company, has appointed Eric Hadley to the newly created role of Global Head of Marketing Solutions.
Johnston Press has announced that it will be refreshing The Scotsman in print, online and on mobile.
The world's news media are coming together to address the danger to their businesses posed by the rapid rise of ad blockers, whose products are now used by more than 200 million users world-wide.
Sir Ray Tindle has said that local papers are essential to local democracy and that "local communities will always have their own local newspaper."
ABC yesterday launched a new service, which for the first time certifies the quality as well as the quantity of a household distribution audience.
5 fifteen and Operative, leading software and services companies serving some of the world’s largest publishers, have partnered to provide their customers a seamless integration of digital and print solutions.
Chief editors and senior executives from some of the world’s most prestigious news media will share their digital strategies at the Digital Media LATAM 2015 conference in Mexico City next month, which will focus on media that have been successfully n
DMGT has reported a stable underlying revenue performance across the Group in its Pre-close Trading Update, which covers the eleven month period to the end of August 2015.
The Internet Advertising Bureau (IAB) UK has decided to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.
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