The 198-year-old title’s new design - and that of its website - will be unveiled on 29th September as part of the ongoing evolution of the publisher’s portfolio. A number of its other key titles and websites will be refreshed over the coming months as they continue to adapt to the changing media landscape.
The Scotsman will be cementing its position as Scotland’s national newspaper, says Johnston Press, when it launches its new look and layout featuring a blend of the most comprehensive news and sport, expert insight and debate-driving commentary on the issues that matter most across the country.
The style and tone of the title will be a mix of traditional with contemporary and there will be an increased focus on content that will appeal to an audience right across Scotland. Readers will also notice subtle differences to the iconic brand’s masthead, which is being tweaked as part of the redesign.
But it is The Scotsman’s website - Scotsman.com - where visitors will see significant changes.
Up-to-the-minute news and information will be available on a beta version of the new fully-responsive site built to give users a better experience on whatever device they are using.
There will be streamlined article and topic pages, faster-loading pages and easier navigation to allow browsers to find the content of most interest to them. There will also be a new app for The Scotsman for iOS and Android tablets and phones. The existing tablet app will remain for those wanting to download the new-look print edition on their tablets.
Ian Stewart, Editor, The Scotsman, said: “Our title is part of the fabric of Scotland and never has it been more important to be at the very heart of what’s going on - fuelling passion whilst driving discussion and debate.
“We will always reflect what our existing readers want, and produce products that are at the forefront of the industry, adapting and evolving The Scotsman to ensure we not only stay true to its unique identity but deliver a world-class title – online and in print - that is worthy of the incredible country it serves.”
The redesign has been driven by JP’s in-house team in collaboration with Errea Communications, led by designer Javier Errea.
These significant changes will be supported by a creative consumer campaign, designed to capture Scotland’s dynamism whilst heralding the brand’s new look and feel, say the publishers.
