‘Telegraph Wine from Waitrose’ will enhance the current Telegraph Wine offer with an extended range including exclusive curated wine cases in association with Telegraph wine correspondents, exclusive Waitrose wines, spirits and the ability to Click and Collect from a Waitrose branch.
Telegraph readers will be able to access a bespoke and exclusive range, a monthly or quarterly wine plan and exclusive promotions and special offers. Telegraph editors will also provide expert selections and tasting notes and specially curated mixed cases.
This new partnership with Waitrose will include improvements to the selection of wines, the delivery and collection service plus loyalty benefits for wine plan holders.
Barry Wyse, Director of Commerce, TMG, said: “We are delighted to announce this new wine partnership with Waitrose today. Telegraph Wine from Waitrose will allow our readers even greater choice of wines and spirits as well as the convenience of collecting Telegraph Wine orders from a Waitrose shop. We would also like to take this opportunity to thank our previous partners, Averys of Bristol, who have provided an excellent service for the past nine years.”
Robert McCarthy, Waitrose’s Head of Online Trading, Waitrose, said: “We are very pleased to be embarking on this new partnership and know that our excellent range of wines will be a natural fit for The Telegraph’s discerning audience. We are very proud of the extensive range of wine we offer and the knowledge of our experts, and we are looking forward to sharing that with all those using Telegraph Wine from Waitrose.”
