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Customer Direct Awards – the shortlist

The PPA has announced the shortlist for the Customer Direct 2014 awards.

The winners will be announced at the Customer Direct Awards which are taking place on 6 November at the Montcalm Hotel, Marble Arch.

The shortlist:

BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET

Auto Express 25 Years - Dennis Publishing

Reactivation Email - TIME Magazines Europe

Skate Deck Subscription Offer - Factory Media

Templated Portfolio Email Campaign - Immediate Media Co.

Winback - Time Inc (UK)

BEST USE OF DATA

Behaviourally Targeted Emails - New Scientist, Reed Business Information

Direct Debit Churn and Price Elasticity Campaign - Bauer Media

The Grocer Iconography Campaign - William Reed Business Media

Radio Times Direct Debit Set-up Programme - Immediate Media Co.

Sport Diver PADI Email Campaign - Archant Community Media

CUSTOMER DIRECT MAGAZINE OF THE YEAR

Cyclist - Dennis Publishing

The English Home - Archant Community Media

Estates Gazette - Reed Business Information

Farmers Weekly - Reed Business Information

The Grocer - William Reed Business Media

History Revealed - Immediate Media Co.

Landscape - Bauer Media

PORTER Magazine - Net-a-Porter Group

Radio Times - Immediate Media Co.

CUSTOMER DIRECT MARKETER OF THE YEAR

Barbara Coole - Reed Business Information

Claire Hyland - Immediate Media Co.

Natalie Medler - Immediate Media Co.

Susan Rogers - Bauer Media

CUSTOMER DIRECT MARKETING TEAM OF THE YEAR

Dennis Publishing

Immediate Media Co.

Reed Business Information

Time Inc (UK)

William Reed Business Media

CUSTOMER RETENTION STRATEGY OF THE YEAR

Chasing the Holy Grail of 6 Month DDs: A Lifetime Value Campaign - The Week, Dennis Publishing

Christmas Renewals Campaign 2013 - Immediate Media Co.

Direct Debit Churn and Price Elasticity Model - Bauer Media

Farmers Weekly Renewals - Farmers Weekly, Reed Business Information

ECOMMERCE INNOVATION OF THE YEAR

Bundle and Archive Proposition - Motor Sport Magazine

Project FRED - William Reed Business Media

Magazinesdirect.com - Time Inc (UK)

Remarketing - Time Inc (UK)

EMAIL MARKETING CAMPAIGN OF THE YEAR

2014 January Sale Portfolio Campaign - Immediate Media Co.

Daily and Weekly Deals Structured Testing - Time Inc (UK)

Haymarket Subscriptions Bulletin Email - Haymarket Media Group

IN-MAGAZINE PROMOTION OF THE YEAR

BBC Sky at Night Magazine Star Gazing Live Sampling Campaign - Immediate Media Co.

Free For Every Reader - Bauer Media

Muck Boots Campaign - Archant Regional Magazines

Strip Series Adverts - Time Inc (UK)

INTEGRATED CAMPAIGN OF THE YEAR

2013 Christmas Portfolio Campaign - Haymarket Media Group

Auto Express 25 Years - Dennis Publishing

BBC Gardeners' World Magazine Spring 2014 Campaign - Immediate Media Co.

Digital Magazines Portfolio - Time Inc (UK)

The Grocer Iconography Campaign - William Reed Business Media

History Revealed Launch Campaign - Immediate Media Co.

January Sale 2014 Promotion - Time Inc (UK)

OFFLINE CAMPAIGN OF THE YEAR

Air Gunner and Air Gun World Telemarketing - Archant Community Media

Match Magazine and Muller Kids Corner - Bauer Media

Spring Direct Mail - London Review of Books

ONLINE CAMPAIGN OF THE YEAR

Christmas 2013 - Time Inc (UK)

Conversion Rate Optimisation for Magazinesdirect.com - Time Inc (UK)

Multi-Channel PPC Marketing and Content Strategy - Immediate Media Co.

The Week Subscriptions Microsite - Dennnis Publishing