The website team have compiled a comprehensive collection with gardeners able to use a dynamic search engine to find the ideal plants for their garden. The criteria includes:
* plant type
* soil type
* flower colour
* foliage colour
* sun exposure and hardiness
* feature
* skill level
The plant section also highlights users’ highest rated plants, and recent comments about plants, showcasing contributions from the gardenersworld.com community and helping users get gardening advice from each other. A new A-Z feature ensures that users can easily find specific plants – by common name or botanical name, as well as making sure that search engines can index all the plant pages.
Making the section more relevant to users, the section also joins relevant pages together by feature topic, including best plants for bumblebees, wildlife friendly plants and top ten plants for ponds in one hub.
According to Alex White, digital publisher, BBC Worldwide: “We are delighted to be able to offer users of Gardenersworld.com, whether novice gardeners or experts, an invaluable tool to support their passion for gardening. We hope the new plant section will make the plant database much more relevant and usable.”
Gardenersworld.com claims to regularly receive 250,000 unique users per month.
About Gardeners’ World magazine
The BBC says: “Gardeners’ World.com is the website accompanying the market leading magazine providing readers and users with key practical advice and tips on gardening.”
About BBC Worldwide
The BBC says: “BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has seven core businesses: BBC Worldwide Channels, BBC Worldwide Content & Production, BBC Worldwide Digital Media, BBC Worldwide Global Brands, BBC Worldwide Sales & Distribution, BBC Magazines and BBC Home Entertainment. In 2007/08, BBC Worldwide generated profits of £117.7 million on sales of £916.3 million.
BBC Worldwide was awarded with the Queen’s Award for Enterprise on 21st April 2009, the Queen’s official birthday. The prestigious award for International Trade, recognises substantial growth in overseas earnings and commercial success at outstanding levels, based on 3 years trading results, which benefit the UK creative industries and ultimately the licence fee payer.”
