Visiting six universities in October, NME Radio Presents the HP Uni Tour will feature a series of gigs at university unions with live music from VV Brown, Does It Offend You Yeah and Bombay Bicycle Club amongst others. NME Radio’s Jamie Theaker will be taking on DJ duties at the events, while NME Video News presenter Naomi Shimada will carry out filmed interviews at the gigs.
Prior to each leg of the tour, a promotional bus will be parked on campus, giving students the opportunity to sample the new HP Pavilion laptops and get one-to-one time with HP’s technology experts on-board.
The two-month long partnership will include HP advertorials in the pages of NME and an online hub at NME.COM, where interview footage will be available following the events.
Jonathan Boakes, Ignite Sponsorship & Brand Solutions manager, says: “This is the perfect treat for new students following their hectic fresher’s activity – they get to sample great new Pavilion laptops courtesy of HP for their work and listen to some fantastic music courtesy of NME Radio for pleasure. What more could any student need?”
Charlotte Pleasants, Hewlett Packard, adds: This is a fantastic opportunity for HP to deliver the new HP Pavilion dv6 artist edition notebook directly to those who will benefit most. The combination of exciting new technology and live music is guaranteed to make an impact with freshers up and down the country!”
NME Radio presents the HP Uni Tour dates:
3rd Oct St. Andrews
8th Oct Sheffield
12th Oct Swansea
16th Oct Birmingham
19th Oct Surrey
22nd Oct Gloucester
About NME Radio
IPC Media says: “NME Radio is a presenter driven 24/7 alternative music service incorporating various cutting-edge sub-genres. The station is owned and operated under license by DX Media.”
About Hewlett Packard
HP says: “HP is a technology company that operates in more than 170 countries around the world. We explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work.”
