This enhanced service will provide publishers with an effective solution for increasing online transactions for digital, print and bundled subscriptions, says Quadrant.
By partnering with Ve Interactive, Quadrant can provide a completely managed service for publishers who see 84% of all online shopping baskets abandoned due to distractions, indecision and competitor offers. To drive additional subscription sales real-time re-targeting and re-engagement is deployed through specialist software. According to Quadrant, this interactive service is proven to increase engagement when subscribers attempt to abandon their online shopping baskets or close their browser.
Duncan Taylor, IT development Director, Quadrant comments: “The partnership between Ve Interactive and Quadrant offers our publishing clients tailored support, from introduction of the concept through to implementation, and provides a valuable means of increasing conversion ratios, subscription sales and revenue. Real-time engagement is key for securing potential sales for our clients as their audiences have more distractions than ever before.”
Diana Leon, Head of Publishing and Media, Ve Interactive adds: “We are delighted to be partnering with Quadrant and supporting its publisher clients with their drive to grow subscription sales. The consumer path to purchase is now more fragmented than ever, and it is important publishers adopt new technologies to increase customer engagement during the subscription process in order to maximise conversions. Ve Interactive’s solutions offer publishers an opportunity to re-market to lost customers with dynamic, relevant, timely and personalised messaging.”
About Quadrant
Quadrant says: “Quadrant Subscription Services, part of the Air Business Group, is a leading international publishing services bureau. They hold many years’ experience having handled subscription fulfillment and associated services for magazines and journals since 1972 and have partners such as Reed Business Information, IPC Media and The Economist. Employing over 200 staff members in their West Sussex office, books, newsletters, digital and online subscription products are fully serviced. Quadrant manages over 300 titles and around 3.5 million customer records across business, consumer, professional and science publishing arenas.”
