ShortList UAE will be the region’s second ‘freemium’ publication, following hot on the heels of Stylist, which launches on October 14th, 2014. ShortList will target both residents and tourists with essential recommendations about what to do, see, buy, eat and drink each week.
APP Managing Director Ali Akawi said, “We live in a fast-paced country with endless entertainment choices – from the world’s largest malls and top restaurants to world-class music and theatrical events. ShortList readers are busy men, so the magazine will be their definitive guide to what they should be doing to make the best of their valuable leisure time.”
ShortList UAE is aiming to be the authority on the very best in shopping, fashion, entertainment, lifestyle, technology, dining and sport. Complimentary copies of the magazine will be widely available at UAE airports, hotels, restaurants, cafés, salons, spas, gyms, malls, petrol stations, select transport providers and key residential areas. The website and app will follow later in 2015 with searchable and bookable entertainment listings for each major city.
“We’re delighted to be launching ShortList’s first international edition in such fast-growing, vibrant countries as Dubai and Abu Dhabi,” said Tim Ewington, International Development Director of Shortlist Media. “ShortList has the proven ability to connect powerfully with millions of affluent urban consumers, both in print and digital forms. I am sure that the brand will be a potent and popular edition to the region’s media mix.”
