Setting a subs promotion budget
01/05/2006
Subs bureaux
What some famous copywriters taught me
Building brands
A Vote for Old Age
Know your consumer - or else!
Dutch option
Time to reconsider commodity mentality toward fulfilment
01/03/2006
Follow the reader
The copywriter’s secret agenda
Serials can be fulfilling too…
Free supermarket distribution
Magazine launches
Licensing in reverse
Maximising the value of your focus groups
July-Dec 2005 ABCs: a media buyer’s view
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