In-house systems
01/07/2006
Direct Mail, live!
Is your subscriptions marketing organised to FAIL?
Is permission a circulation issue?
Brief encounter?
How will consumer marketers “integrate” into multi-media?
International direct marketing
Intriguing stats on the US publishing / media scene
01/05/2006
Inserts - the undervalued medium
Renewal rates
Setting a subs promotion budget
Subs bureaux
What some famous copywriters taught me
Building brands
A Vote for Old Age
Know your consumer - or else!
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