How to create a top performing subs ad
01/11/2005
The indie view
The 2012 Olympics and London
Changes at retail: the impact on magazines
Retailer perceptions: the newsstand front lines
Selling print subscriptions off the web
01/09/2005
Consumer publishers see the “media-neutral” light
Sales across the channel
Internet research – myths, reality and somewhere in between
Branded renewals
Who’s got the power?
Jan-June 2005 ABCs: a media buyer’s view
How the Economist uses and profits from its single view marketing database
01/07/2005
Distribution makes for strange bedmates
Planning a subscriber acquisition strategy
Too much “Me Too Marketing”
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