It’s as easy as ABC
01/07/2004
Well red
Ideas before testing
Golden nuggets
Converting your free publication to paid – or why you’re stuck with a struggling magazine
East is born
Data is king
US consumer magazine circulation: a tale of two business models
The big idea
01/05/2004
Unwrapping opportunities
A category worth fighting for
Battle for shelf space
Investing in circulation
Servicing your brand
What a few years, a few countries and a few disasters have taught me about selling subscriptions
Promoting with confidence
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