TTG – the why, how & what
04/08/2021
Fashion magazines
Still using Excel to manage your ad sales? Why is that?
The Time is Noon
Luxury is physical
Reasons for (justifiable) optimism
Sustainability: consumers demanding more
Shout it loud: print is safe!
Positive outlook
A major part of the mix
We need to change the way we operate
Turning ‘expensive’ into ‘premium’
Rewards extended dwell time
Targeted distribution is key
Subtle changes bring cost savings
New metrics needed
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