UBM Americas will be headquartered in New York and led by Sally Shankland. Sally was previously CEO of UBM Connect, UBM’s non-technology-related business in the US and Mexico. The integration of UBM Tech and UBM Connect will commence immediately, with UBM Brazil following in January 2015.
Generating revenues of approximately $355m and employing 800 staff in 14 locations, UBM Americas will serve a range of professional and commercial communities such as Information Technology, Electronics, Games, IT Security, Advanced Manufacturing, Healthcare, Catering, Construction, Cruise Shipping and Fine Chemicals.
UBM Americas will be focused on delivering long term profitable growth as well as improving effectiveness and efficiency. The new structure will allow each of the constituent business units to focus more closely on its respective commercial and professional communities whilst benefitting from an efficient standardised infrastructure able to take advantage of scale economies, best practices and execution excellence, says the company.
The formation of UBM Americas completes the restructuring of UBM’s events-led marketing services activities along geographical lines, with UBM Americas operating alongside UBM Asia and UBM Live (which operates in Europe, the Middle East and Africa).
Tim Cobbold, UBM plc’s Chief Executive Officer said: “The formation of UBM Americas will help the events-led marketing services business in the US grow to its potential, leverage scale and allow smarter community insights, audience analytics and product development. Doing those things better equips UBM to be more innovative and more agile in serving the commercial and professional communities of which we are part.”
PR Newswire is unaffected by this change.
