The power of positivity: A call for brands to target consumer moods
A new study commissioned by Hearst UK, reveals people in a positive mind-set are 90% more likely than those feeling less positive, to buy a product they have seen advertised.
A new study commissioned by Hearst UK, reveals people in a positive mind-set are 90% more likely than those feeling less positive, to buy a product they have seen advertised.
Condé Nast International has announced the launch of Vogue Business Talent, a curated recruitment platform for people seeking opportunities with the world’s leading fashion brands.
The weekly theatre newspaper The Stage has launched a growing archive of fully searchable issues in partnership with digital publishing company Exact Editions.
Kiplinger has acquired the Direct-to-Publisher (DTP) subscription file from Money magazine, which Meredith Corporation recently announced was ceasing publication.
BBC Good Food has partnered with EdTech start up, Learning with Experts, to deliver online cookery classes.
Guardian Weekly is to be packaged in a compostable wrap to subscribers receiving the publication in the post.
Cold Spring Harbor Laboratory, Yale University, and BMJ have announced the forthcoming launch of medRxiv, a free online archive and distribution service for preprints.
Bauer Media’s Take a Break is to launch a companion magazine aimed at pet lovers this week.
Market grows 13.9 percent, which is the fastest growth since 2011, reports IAB Europe.
Newtrade has selected Beeline Data Services to manage their data and subscriptions operations.
BURO.Global has recruited Natalie Hartley, who has previously worked at Glamour UK, as Fashion Director.
Incisive Media has partnered with Avado to create a Data Academy that offers four members of staff the opportunity to take part in an eighteen month data-scientist programme.
For the six months ended 31 March 2019, DMGT has reported revenues of £724m, in line with last year on an underlying basis.
Naviga, a provider of software and services to the media sector, has announced the acquisition of Zinio, a technology platform for digital magazines.
The Strad has partnered with digital providers Exact Editions to offer subscriptions to institutions and individuals around the world.
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