Email newsletters are changing! Where once they were seen as a means to an end, publishers are now seeing them as standalone products and relationship builders. We grab five minutes with Upland Adestra’s Ewan Sinclair to find out more.
James Evelegh picks out eight top tips from InPublishing’s recent subscriber retention special.
Cafeyn Group has announced the addition of The Washington Post to its catalogue.
Printforce and Air Business partner for a UK distribution pathway for Print-on-Demand publishers.
Intersend Ltd has been appointed by DC Thomson to manage its e-commerce fulfilment and back issue storage.
User loyalty drives both recurring reader revenues and premium ad rates. The AOP’s Richard Reeves reviews their latest CRUNCH event which looked at how publishers are building and monetising loyal audiences.
Magazines Canada and Exact Editions have partnered to create a showcase celebrating Canada’s magazine publishing industry.
IOP Publishing has signed a nationwide open access agreement covering 200+ institutions across Turkey.
Welcome to our ‘subscriber retention’ special. High renewal rates are vital for subscription growth, realising high lifetime values and driving profitability.
It’s a well-known fact that engaged subscribers stay for longer, says Susanne Kinnaird, head of digital reader revenue.
Publishers that monitor engagement signals across both online and offline touchpoints are better able to detect early signs of disengagement, says Will Perkins, account director at CDS Global.
You cannot improve a process until you have documented it, and you cannot achieve an objective until you have a process and system to support it, says Rosa Sherwood, head of CRM, engagement and loyalty.
It’s important to understand the reason for cancellation and to ensure the retention offer directly addresses the subscriber’s stated concern, says Mike Halstead, managing director of HH&S.
Every conversation, email, or live chat session should feel, authentic, personal and solution-oriented, says Claire Ruzicka, head of customer experience at Air Business Subscriptions.
A subscriber’s first 30 days are important to build habit but so is every day after, says Emma Robinson, head of customer experience.
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