Big brands are expanding their content marketing budgets, and using it to build a direct relationship with the consumer. Julia Hutchison looks at what the brands need to do to ensure that budget is well spent.
Last week, Rebekah Billingsley presented a webinar for InPublishing, entitled ‘How to Measure the Success of Your Digital Magazine - the main KPIs and how to measure them.’ In the Q&A session that followed, we ran out of time. Here, Rebekah provides
Web visitors are like horses, says copywriter Andy Maslen. You can lead them to water but you can’t (always) get them to drink. Here are his 25 top tips to convert visitors into customers.
In general, the circulation of printed magazines is down. But the point is, says Jamie Higginson, it really doesn’t matter. Publishers shouldn’t be stressing particularly over the performance of one of their platforms, but should see it all as part o
Publishing has always been associated with thought-provoking sentences, attention-grabbing headlines and heart-tugging photographs. Social media should have been a natural transition for marketers in the publishing industry, but, writes Amanda MacArt
Have you heard of marketing automation software? If not, you soon will. It’s possibly the answer to the challenges facing marketers who are trying to carry out multi-channel marketing in a complex data environment and business is booming for these ve
It might not come as much of a surprise, but media buyers have a pretty dim view of multi-packing. MediaCom’s Charlotte Goddard explains why bundling two or three titles together at retail is bad for media buyers, advertisers, and also, ultimately, f
In 2010, the Times caused shock waves around the industry when it started charging readers for digital content. Three years on, other newspapers are beginning to wonder if charging might indeed be the way forward. Mark Billige looks at some of the my
The PPA held its annual Customer Direct conference and awards at The Brewery on Wednesday. Martin Maynard was there, taking notes.
On 11 October, iSUBSCRiBE invited some of the UK’s leading subscriptions marketers to a round table event looking at how subscriptions departments were coping with the transition to digital. James Evelegh took notes…
As publishers, we either sit on, or have access to, vast data sets, which, if manipulated efficiently and imaginatively, present considerable commercial opportunity. Yet, the size and complexity of the data pool and the shortcomings of existing platf
The 57th Distripress Congress, which took place in Glasgow at the beginning of October, kicked off with the Forum Day. Distripress managing director David Owen summarises the main talking points from the various sessions.
If ALL your correspondence is electronic, then this article is not for you. But if, like many publishers, you still print and mail a proportion of your correspondence direct from the office, then read this very carefully – considerable savings could
What are the best DM copywriting techniques, and how do they translate to the digital domain? asks copywriter, Andy Maslen. The answers may surprise you.
With a few notable exceptions, the recent ABC results made pretty gloomy reading. Yet, writes Jamie Higginson, there are reasons to be cheerful.
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