However brilliant the strategy and execution of your renewal series, customers will not renew unless they have engaged with your publication over the previous twelve months. Fostering engagement is therefore the key to achieving high renewal rates, w
Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and
The latest ABCs show continued circulation declines, but the introduction of the new Combined Total Circulation Certificate has helped break the fall. Jamie Higginson tracks the trends and calls for better cross-platform metrics and closer collaborat
Regional daily newspapers were once proud to sell 100% of their copies. Today, the London Evening Standard is totally free, and other big city dailies are starting to give thousands away. Steve Dyson reports.
The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tel
Despite all the hype, sales of digital magazines are still dwarfed by sales of print. But, critically, the digital channel is a growing one and, writes Jess Burney, publishers like Immediate Media are working hard to develop it further.
Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albe
“Be everywhere” is a mantra that's been popping up in interviews with magazine media executives — and, writes Karlene Lukovitz, perusing the weekly stream of new-initiative announcements from the majors confirms that this isn't mere hyperbole.
Compare the job description of anyone in the publishing sector today, with the corresponding job description for the same role, ten years ago, and the degree of change is breathtaking. Neil Jagger, Group Newspaper Sales and Marketing Director of Trin
Are you open to advice? Or do you take it as some kind of affront or an irritating distraction? Or do you take advice on board, give it due consideration, and make changes where necessary? I like to think of myself as the latter, but normally I have
Subs bureaux come in all shapes and sizes. Their outlook and experiences are as varied as the publishing industry they serve. Around the table at the end of July sat the MDs of some of the UK’s leading bureaux, invited by iSUBSCRiBE to mull over the
Rock Sound magazine’s enterprising use of social media was recognised with a Media Pioneer award earlier this year. Publisher Patrick Napier describes how this small independent publisher uses Twitter et al to punch way above its weight.
As the publishing business becomes more international, what can we learn from other markets around the world about how to market subscriptions? That question, writes Jim Bilton, lies at the core of a topical report from the PPA.
Print circulations continued their steady decline in the last ABC period, but, writes Jamie Higginson, the growing success publishers are enjoying across multiple platforms shows that the public still has a healthy appetite for magazine content.
The Supplier Q&A for the July / August 2013 issue of InPublishing magazine was, How should publishers foster community and build engagement? It was answered by Oscar Carlsson of Cint, Andy Guy of Circdata, Andrew Perry-Smith of Linkz and Richard Step
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