Your weekly entertainment guide should be FUN. More than that, it should be the cornerstone of your strategy to attract younger readers. Then, why is it that so many What’s On guides are dull, unfocussed and lack a voice?
Does variety still exist on our newsstand? Is one women’s weekly much like the next and can the customer, or the retailer for that matter, tell the difference? … and does it matter? David Hepworth looks at the publishing industry’s drive to sameness.
As a key driver of newsstand sales, the front cover will be subject to much scrutiny, both before and after on-sale date. Peter Genower looks at what makes for good – and bad – covers.
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