Creating a digital product that’s optimised for all the different devices that consumers might be using is a huge challenge for workflow management. Jo Bowman reports on how publishers are streamlining the process.
The social networks are where a lot of our readers spend a lot of their time, so clearly publishers need to be there too. But simply being there is not enough, writes Amanda MacArthur. You need to make sure you fit in!
The well-crafted newspaper headline was a key sales hook, and sub-editors fully understood its importance. Does the rise of the digital world spell the end for the classic headline, asks Peter Sands.
Top speakers drew a decent turnout at the Society of Editors’ regional conference in April. But the most interesting story was unexpected – when one of Britain’s oldest independent publishers announced that online paywalls were coming. Steve Dyson re
Adrian Barrick started working as a journalist on Property Week over twenty years ago; today, he is Chief Content Officer at UBM. Over the intervening 22 years, he has helped oversee sweeping changes to their B2B publishing model. Indeed, as he expla
Twitter has become an indispensable part of the lives of most journalists, yet, asks John Meehan, are they using this incredibly powerful medium to best effect?
Careers in traditional, “independent” editorial writing / editing may be going the way of the dodo, but the future’s bright indeed for those willing (or driven) to generate sponsored content for media companies or the brands themselves, writes Karlen
David Hepworth's regular column, in the May / June 2013 issue of InPublishing magazine.
Traditionally, the regional press hasn’t felt comfortable doing humour. Yet recently, Peter Sands has detected a new found spirit of levity at some local publishers.
One of the many interesting findings of a Women in Journalism report last year was that 78% of all front page bylines were male. Have newspapers failed female journalists, asks Cathy Galvin, or have female journalists failed newspapers?
Benedict’s resignation came as a shock to us all. A breaking news event of global import, which played as big in Latin America and Africa as it did in Europe. No one knew it was going to happen and it tested the workflows and processes of even the mo
As newspapers grapple with the digital world, editorial leaders are unrecognisable from days of yore. But what are the differences between ‘old’ and ‘modern’ editors? Steve Dyson reports.
Yet another twist. The Conservatives released the long-awaited details of their Royal Charter proposal aimed at satisfying the demands of Leveson. What are we to make of it, asks Anthony Longden.
Let’s face it; UK publishers have had a challenging four years. What can publishers do to improve their chances in a multi-media world? Invest in training to give their journalists the tools they need to become their strongest brand ambassadors, writ
Andrew Perry-Smith, Managing Director of Linkz, talks about the advancement of technology in publishing and the editorial and advertising opportunities created through its adoption.
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