‘Going viral’, ‘viral campaigns’ and ‘virality’ are all words and phrases that have entered the digital publishing lexicon in recent years. But what makes a story go viral? And what do publishers have to gain, or fear, from it? Martin Belam reports.
No one doubts publishers’ creativity. The challenge publishers face is monetising that creativity in a world of hugely increased competition. As PCS’s Simon Weare tells James Evelegh, good & agile systems are a key enabler of successful publishing.
Tatler, Condé Nast’s premium title for people who don’t shop on the high street, is enjoying a new lease of life. Kate Slesinger tells Meg Carter why.
Most people understand the reasons for publishers’ cost cutting, but many are left confused and irritated by the convoluted statements that accompany them. Steve Dyson reports.
Incisive Media has announced the appointment of Adrian Barrick as Group Editorial Director.
Chris Spencer, better known as Coldwar Steve, has designed an exclusive cover for The Big Issue and spoken to the magazine about becoming the unlikely chronicler of the Brexit saga.
Newsquest has been awarded €398,000 from the Google DNI fund for a new pioneering community news project.
Anne-Marie Tomchak has been appointed Digital Director at British Vogue.
The Telegraph has unveiled a major new editorial initiative, Telegraph Women’s Sport (TWS).
The first Facebook funded Community Reporter in the UK started at Newsquest’s Worcester office on Monday, March 18.
Future has appointed James Brown to the role of Editor-in-Chief for FourFourTwo, a football magazine and website.
Adrian Chiles and Charlotte Church will be joining its revamped life and arts supplement, G2, as columnists.
James Evelegh's editorial from this week's edition of InPubWeekly.
James Evelegh's editorial from the 7th March edition of the InPubWeekly newsletter.
The first photographs to be saved from the Express & Star archive have been digitised and made available to the public.
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