Recent NHS reforms have led to the biggest upheaval in the organisation of the health service in a generation. One side effect of the changes has been the increased demand for market intelligence about the health sector. Meg Carter talks to Andy Bake
As audiences receive information from an ever increasing variety of sources, where should you be focusing your resources? At Publishing & Media Expo in February, Luke Bilton, head of content for UBM Live London, shared tips for using customer insight
Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and
Magazines aimed at children have certain responsibilities; to entertain, to educate, to promote positive role models… and, of course, to make money. It’s a big ask! Girl Talk editor Bea Appleby looks at how her title has strived to meet its responsib
Finishability and serendipity are two of the qualities Martin Belam most likes about Flipboard.
At Shift 2014, Newsworks’ second annual conference, held at the British Library on 10 April, all eyes were on new Telegraph boss, Jason Seiken. What surprises would he spring and what clues would he give as to the Telegraph’s digital future? Ray Snod
We all know about Porter magazine, Net a Porter’s move into paid-for print publishing, but now it’s been followed by another retailer doing the same. And it’s one you wouldn’t expect: Sports Direct, whose new title, Forever Sports, hit the streets la
In March, Future launched The Photography Show at the NEC which attracted over 30,000 visitors. Carolyn Morgan talks to Matthew Pierce, Head of the Photography Group at Future, about how they went about staging such an ambitious event.
The Drum has reduced its dependency on print ad revenues by creating an eco-system of complementary products and services. Its publishers, Carnyx Group, join the Media Innovation Awards shortlist. Carolyn Morgan looks at what they’ve achieved.
Coals to Newcastle! Carolyn Morgan looks at how a Surrey-based publisher took a new basketball magazine to the US.
Karlene Lukovitz tracks the continuing rise of e-commerce within the offerings from major US consumer magazine brands.
You can’t read an iPad in the bath and you can’t watch a video in print, yet readers want to read and view content where, when and how they like, so an integrated well thought through multi-platform strategy is essential. Ciar Byrne looks at the evol
In compiling PPA – 100, Gill Hudson devoted a large section to “100 Great Magazine Moments” – those jaw dropping acts of editorial brilliance that have defined the medium over the past one hundred years. Yet, Gill came away from the experience, worry
B2B publishers were quick to understand the opportunities the digital world had to offer, with many successfully re-engineering their business model. Consumer publishers, who have generally been slower to grasp the digital nettle, can learn much from
David Hepworth's regular column, in the March / April 2014 issue of InPublishing magazine.
2265 articles - Page 143/151
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