Limelight Inc
Limelight Inc is a programmatic technology partner that helps ad networks and publishers maximise revenue while maintaining control, transparency and flexibility across the open RTB ecosystem. Our advanced technology, deep programmatic expertise and hands-on human support lets you navigate complexity and unlock incremental demand without compromising supply quality. And our future-proof platform provides access to new and current markets, supporting your business and driving revenue, with low-cost entry and flexible fees.
Build bespoke trading environments with our white-label programmatic platform, tailored to your inventory, commercial strategy and audience, and retain ownership of demand relationships and margin control. Limelight’s Adaptive Rules Center (ARC) empowers your team to automate based on performance data, without needing to manually monitor and respond to every metric.
Our rule-based toolkit ARC lets partners automate performance optimisations across their RTB stack:
- Build custom logic that reflects your goals, values, and trading strategy
- Replace manual tasks with scalable automation
- Set granular KPIs and take immediate action on supply and demand
- Improve trade efficiency and profitability without sacrificing flexibility or transparency
- Create a safer, more stable trading environment
Our key features and services:
- Pre-bid demand integration: Integrate demand seamlessly via VAST tags, oRTB endpoints, server-to-server connections, direct creative upload and pre-bid. We’re pre-integrated with Magnite, Xandr, PubMatic, FreeWheel, OpenX and more, so you can rapidly onboard a new trading relationship.
- Unlimited QPS: Our unlimited uncapped QPS ensures your inventory is never throttled. Find the perfect demand without ever running out of metered QPS.
- ARC: See a 4x success rate when you automate trading decisions and dynamically manage demand in real time with our powerful optimisation layer.
- Supply chain quality & IVT protection: Enjoy free, unlimited-volume pre-bid IVT, heavily subsidised post-bid IVT scanning, and integrate third-party providers for a clean and transparent supply chain on every bid.
- Multi-format monetisation: Accept demand integration and monetise your inventory across display, video, native, CTV, audio, and DOOH.
- White-label control: Maintain brand ownership and a fully customised trading environment with free endpoint, tag, dashboard, report and UI white-labelling.
- Advanced controls: AI-driven optimisation, deep analytics, audience building, PMP and auction management, margin flexibility, ads.txt and sellers.json management, and integration with third-party measurement partners.
We’re more than a technology provider. Our partner-first model offers a dedicated human success team, live support and rapid troubleshooting. We enable you to scale your programmatic revenues sustainably and transparently, and never leave you to manage complex programmatic challenges alone.
