Programmatic platform Limelight Inc., an independent white-label platform, has appointed Oshri Raz as VP USA strategic alliances to continue to grow the company's fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight Inc programmatic white label tools, and further establishing Limelight Inc as a primary independent programmatic infrastructure partner across the USA.
Raz has extensive experience in the global ad tech and programmatic landscape, having previously held senior business development and commercial leadership roles at EX.CO (formerly Playbuzz), where he was instrumental in building and scaling the company’s global publisher monetisation footprint.
Oshri Raz said: “I’m excited to join Limelight at such a pivotal moment in the evolution of programmatic infrastructure. The market is demanding greater transparency, operational control, and scalable independence - and Limelight has built a strong foundation to deliver exactly that.
“What truly differentiates us is our service-first mindset. We believe in long-term collaboration - we only win when our clients win. We are independent and provide market-leading technology which unlocks performance, efficiency and opportunity for our partners. I look forward to leading further growth in the Americas and working closely with publishers and networks who are ready to modernise their monetisation infrastructure, while partnering with a team that is both technologically strong and commercially accountable.”
James Macdonald, Limelight co-founder and chief revenue officer, said: “The USA is still the largest global trading market in programmatic advertising, and as a result, we have developed a strong presence in terms of partners, people and successful implementation in the region. Oshri represents a senior, key and exciting hire for us, reinforcing our commitment to excellence and to sharing our values in the USA. Our technology and model is designed to support transparent and cutting-edge,360-degree programmatic activity. Our partners use Limelight to drive their own destinies and build their own wholly-owned value. Oshri is superbly placed to share these values in the US market.”
You can find out more about Limelight Inc in our Publishing Services Directory.
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