PWC to lead investigation into media budgets
The US Association of National Advertisers has appointed PricewaterhouseCoopers to act as lead agency for its investigation into how media budgets are distributed along the ad-tech supply chain.
The US Association of National Advertisers has appointed PricewaterhouseCoopers to act as lead agency for its investigation into how media budgets are distributed along the ad-tech supply chain.
Special cover wraps and home page takeovers to promote the booster jab campaign ran across national newspapers yesterday and will run across regional news brands today.
Telegraph Media Group has announced that it has surpassed the milestone of reaching 720,000 subscriptions; one of its key strategic goals for 2021.
TikTok has expanded customisation features on its “For You” feed in a bid to prevent users getting stuck in loops of negative content.
Newsquest has appointed Ben Fishwick as Editor at the Southern Daily Echo in Southampton.
The Advertising Standards Agency has labelled crypto adverts a “red-alert priority issue”, banning a number of adverts from reappearing.
JPIMedia owner National World said H2 performance has remained robust and the board anticipates full-year adjusted results to be substantially ahead of its expectations.
The Sun has announced that over thirty thousand people have signed up for ‘Jabs Army’ in less than three days.
A group of US senators has introduced the Platform Accountability and Transparency Act, legislation which would require social media groups to offer independent researchers access to their data.
Lee Wolverton, executive editor of one of the estimated 200 US news groups suing Google and Facebook, said publishers had decided to act as newspaper ad revenues have fallen 82% in 16 years.
SPH Media Trust has chosen the CUE Publishing Platform as its new content management system.
News Corp Australia has established a new division to oversee partnerships with tech giants such as Google, Facebook and Apple.
An interim Competition and Markets Authority report found Apple and Google exercise "a vice-like grip over mobile devices", with more than 99% of all smartphones sold in the UK running either iOS or Android.
The National Council for the Training of Journalists has launched a free e-learning course on the Journalism Skills Academy to tackle poor quality reporting on polls.
The Federation of Independent Retailers has welcomed the decision by news publisher JPIMedia to include pro rata terms for newsagents as part of price increases for its local and regional titles.
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