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Telegraph hits 2021 subs goal

Yesterday, Telegraph Media Group (TMG) announced that it has surpassed the milestone of reaching 720,000 subscriptions; one of its key strategic goals for 2021.

Telegraph hits 2021 subs goal
Nick Hugh: “Subscription figures are the key measure of our success.”

In 2018 TMG announced it was transforming its business to be subscription led, and set the strategic goal of reaching 1 million subscriptions by 2023.

TMG says it is transparent with its core monthly subscription volumes, publishing them on a monthly basis since January 2020. The subscriptions and average revenue per subscription (ARPS) are independently verified each quarter by PwC, with full methodology also shared on a quarterly basis, which sets out clear criteria for the definition of a subscription, says the company.

Nick Hugh, Chief Executive, TMG said: “Reaching 720,000 subscriptions was a key ambition for 2021 and a testament to the excellent work of everyone at the Telegraph. I am delighted that we are making excellent progress towards our goal of 1 million subscriptions.

“We have a successful subscription business which has been transformed, moving to a paywall format and creating a much deeper connection with our active subscribers. Subscription figures are the key measure of our success, and across an industry which lacks subscription standardisation and transparency, TMG has led the way ensuring full transparency with independent, consistent monthly subscription reporting.”

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