The unit will be led by Nicholas Gray, previously managing director of The Australian, NSW, ACT, and Prestige Titles.
Gray said: "The team will negotiate and implement these deals, grow these relationships and further develop our off platform distribution capabilities across our social media, SEO and audience development groups, working closely with our editorial and tech teams."
The division are now looking for a general manager, head of strategy and delivery, and a tech network partnerships manager.
News Corp Australia have recently made deals with Facebook and Google in light of the media bargaining code which the Australian legislature passed earlier this year.
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