LetsSubscribe.com is owned by Aditus, the audience acquisition agency specialising in magazine and newspaper subscriptions, operating from its 130-seat contact centre in Central London. With over 20 years’ experience in the consumer publishing sector, Aditus also offers similar services to the charity and membership sectors.
The website has been fully designed, developed and will be managed in-house by iSUBSCRiBE, who currently represent over 730 publishers through direct contractual relationships and power white label sites, such as WHSmith Magazines and Magazine Café.
iSUBSCRiBE brings both its subscription experience and ecommerce platform to the redesigned LetsSubscribe.com site. The new website will provide customers with an enhanced consumer experience that offers subscriptions to the widest range of publications in Britain, says iSUBSCRiBE. LetsSubscribe.com’s customers will now also have access to iSUBSCRiBE’s 3,000 consumer, business and specialist magazine titles and newspapers.
Peter Phelps, CEO of Aditus Audience Acquisition Ltd. said: “This new partnership not only makes good business sense, but will benefit both our publishing clients and the customers who subscribe through us. With Aditus and iSUBSCRiBE working together, and each focusing on what it does best, the two companies will be able to bring as broad a range of publications as possible to as big an audience as possible.”
Steve Price, Managing Director of iSUBSCRiBE added: “iSUBSCRiBE is really pleased to be able to work with Aditus and provide them with a proven ecommerce solution for marketing and selling magazine subscriptions. With Aditus the largest generator of subscriptions through telemarketing and iSUBSCRiBE the market leader in online subscriptions, this is a perfect fit.”
Trading since 2003, iSUBSCRiBE also has operations in Australia and New Zealand.
