The cover will be included on all print copies of the FT distributed by British Airways at London Heathrow Airport.
“Two impactful companies working together makes for an even bigger advertising punch,” said Airbus’ head of communications Veronique Creissels. “Our new campaign ‘Own The Sky’ underlines the strong business potential of the A380. When it comes to maximising revenues and efficiency at today’s busy airports, nothing matches the A380’s capacity for both”, she added.
Ben Hughes, the Financial Times’ global commercial director and deputy CEO, said: “This is a great example of a campaign that is highly targeted to the FT’s global audience, and is testament to the continued value of print advertising. It stresses the importance of cultivating close relationships with leading businesses like Airbus to ensure a bespoke and value added approach to each campaign.”
