The quarterly report that fuses April 2013 – March 2014 NRS data with comScore data from March 2014, estimates that 72% of the adult population consume magazine brands on a monthly basis.
There is no doubt about the importance of online when it comes to readership estimates, with the latest data reporting that magazine readership on PCs and laptops delivers a 7.6% incremental increase to print across the magazine industry. The most notable uplift is to women’s monthlies at 11.2%, while weekly magazines saw an uplift of 8.6%.
The report was published on 29 May.
