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AP turns Eyes on London as Games coverage unfolds

The Associated Press has formally introduced a centerpiece of its comprehensive Summer Olympics coverage - a frequently updated feature called "Eyes on London."

The short-form file of text bits from AP journalists covering the games in London, each generally between 75 and 200 words long, includes observations and details from Olympic venues, the city streets and even athletes’ hometowns. “Eyes on London” is designed to provide a flow of content, color, updates and commentary so that readers will have an entry point to the scene and events in the Olympic host city.

"Eyes on London" will be distributed over AP's news and sports services, expanding to become a round-the-clock feed on Friday, July 27, the day the Olympics officially begin. There will be multiple updates each hour, with somewhat fewer items during the overnight hours in London.

“Eyes on London” can also be viewed on AP’s Summer Games microsite, which has been embedded so far in as many as 250 websites of AP member newspapers and broadcasters, as seen here.

Other highlights of AP’s London 2012 coverage:

• AP’s photo coverage will include compelling images captured by robotic cameras set up at 12 Olympic venues. See them built, installed and described in this video.

• Six AP writers are among the 50 must-follow Twitter feeds during the Olympics, according to Sports Illustrated. They are Nancy Armour @nrarmour, Doug Feinberg @dougfeinberg, Beth Harris @bethharrisap, Brian Mahoney @briancmahoney, Paul Newberry @pnewberry1963 and European Sports Editor Steve Wilson @stevewilsonap. The full list of Olympic-related AP staff accounts can be found here.

• For a complete rundown of AP’s Olympic plans, click here.  

• AP Images, the commercial photo of AP, is giving away iPads, cameras and more as part of its #APSUMMERGAMES promo. See how to enter.

About AP

The AP says: “The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP.”