Attitude 100 will be sponsored by Calvin Klein Underwear and Los Angeles Tourism and Convention Board.
Voted for by Attitude’s readers via its website from Friday 24th May, readers will have just two weeks to cast their vote. The winner of Attitude 100 will then be announced live at a summer party to be held at Carbon at The Cumberland Hotel in London’s West End on the evening of Thursday 18th July. Each reader to vote will be automatically entered into a draw, the winner of which will win two VIP tickets to join the Attitude team for a night of celebration, and an overnight’s stay at The Cumberland hotel.
Matthew Todd (pictured), Attitude’s Editor says: “Sexiest 100 lists have been around in various formats for what seems like an age now, but never from a Gay man’s perspective. Our readers are always passing comment on how hot they think various different male celebrities are, so we thought it was about time to make it official.”
The full Attitude 100 – The World’s Sexiest Men 2013, as voted by Attitude Readers, will be published in a magazine supplement to be on sale Wednesday 26th July. There will be a major marketing and retail promotion campaign to support the issue, say the publishers.
