According to August Media, the launch follows the unprecedented success of their printed magazine, ‘Our World’ which has been responsible for an amazing uplift in bookings and has received a record response from readers since it launched in March 2012.
The microsite will feature inspiring travel and lifestyle content as well as the latest news from P&O Cruises. It will be promoted within the magazine and also emailed to P&O’s many subscribers. Relevant calls to action on each page will push people from the microsite to the P&O Cruises website where people will be able to book their holiday.
Mark Lonergan said: “It is a natural next step that will allow the Our World content to reach an even larger audience of potential travellers and increase the opportunity for customer interaction.”
