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Carat wins Metro agency prize

Metro has announced Carat as the winner of ‘The Big Ticket’ competition for agencies to create an integrated, multi-platform campaign for their clients to run across Metro’s print, digital and mobile platforms.

Carat’s winning campaign will be brought to life in a £250k cross platform campaign in Metro, plus £5,000 worth of travel vouchers awarded to the winning agency team.

Tali Beedle, Communications Planning Executive, Carat UK, said: “We’re very excited to have won the Metro Big Ticket competition! Reebok want to help get the nation moving and we’re confident that Metro is a great partner to enable us to do so.”

Entries to the competition were shortlisted by Metro’s judging panel and then Metro readers voted to choose the winner.