The company will offer the Atex advertising solution for all digital advertising sales across its network of 8,500 radio stations and its owned and operated digital products in the United States. The solution will streamline the order entry, production and delivery of digital ads.
Dial Global will also be able to take advantage of the solution’s multi-platform framework, targeted advertising capability and integrated financial management.
Dial Global CTO Conrad Trautmann commented, “Atex’s Advertising solution is a perfect fit for our digital network business model, allowing us to manage multiple publisher partners and ad servers across many distribution platforms all in one place. The system will allow us to manage our processes from proposal creation all the way to client billing on a single system. We appreciate the complete solution that Atex offers and we’re looking forward to working with the Atex team on launching the system.”
Scott Fagan, Atex Director of Sales, commented, “This is a very exciting opportunity for Atex to work with Dial Global on its new online ad sales and operations initiative. The company and its customers will be able to recognize immediate benefits from the solution as it will increase efficiency and enhance revenue potential with targeted digital ad packages”.
About Atex
Atex says: “Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimize their digital strategy. As a global organization, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalized, localized, collaborative, contextually relevant, and available on demand.”
