As part of the campaign, which sees ELLE put its October issue (print and online) into the hands of 11 aspiring interns, Nokia has sponsored one ‘commercial’ intern and supplied 11 of its latest Nokia Lumia 800 handsets. The Nokia Intern will blog (Elleuk.com), tweet (@ElleNokiaIntern) and capture her experiences working with the ELLE team.
Additional partnership activity includes the creation of an exclusive ELLE Mix Radio playlist that will be available to all Nokia Lumia users; advertorials and editorial features in the September and October issue; social media activity, including a Twitter party, LinkedIn Seminar; dedicated Nokia blog hosted at Elleuk.com; and a competition for readers to win the latest Nokia Lumia 800.
In June this year, ELLE launched a competition to search for the country’s best interns who were then paid to edit the October 2012 issue. The identities of all interns will be unveiled in the October issue, on sale September 5.
ELLE Editor-in-chief Lorraine Candy (pictured) says: “Edited by the Interns 2012 has provided 11 talented interns with a once in a lifetime opportunity to contribute to the production of the world’s biggest fashion magazine. The interns have worked extremely hard on the October issue and it’s fantastic that they’ll be able to share their experiences with ELLE readers across a range of platforms, including social media, blogs and mobile.”
ELLE Group Publishing Director, Meribeth Parker says: “We are delighted that Nokia has agreed to partner with ELLE on this ground-breaking campaign. Nokia is renowned for supporting fresh new talent and the partnership with ELLE fits perfectly with its brand positioning as fresh, relevant and innovative. As the world’s biggest selling fashion magazine, ELLE also has a unique relationship with Nokia’s target female audience engaging with readers across multiple platforms.”
Adam Johnson, Head of Brand & Campaigns at Nokia, adds: “Getting a first foot on the career ladder isn’t easy, so providing the interns with this opportunity and the tools to make the most of their experience has been a pleasure for Nokia. We look forward to seeing how the Nokia Lumia will help them get ahead.”
