Guardian News & Media says Liz Wynn has 20 years of commercial, marketing and operational experience in media and telecoms sectors. She joins the Guardian from Sky where she held a number of roles, most recently as managing director of Sky TV where she was responsible for commercial performance, including bringing new products and propositions to market.
In recent years the Guardian says it has cemented its position as one of the world’s leading quality news publishers — becoming more global, more digital, with more paying supporters and producing more journalism. The Guardian’s reader revenue strategy has gone from strength to strength. More than 1m regular acts of financial support come from readers around the world, on top of their committed print subscribers in the UK and nearly half a million more single contributions, added the publisher.
Wynn will report directly to chief executive officer, Anna Bateson.
GMG chief executive Anna Bateson said: “The Guardian’s is now one of the top subscriber-supported news publishers in the world — without introducing a paywall, ensuring our journalism remains open to all sections of society. Liz brings a wealth of experience and knowledge to this critical role as we look to extend our supporter base. I’m thrilled to welcome her to the team.”
Liz Wynn said: “The Guardian has a unique relationship with its supporters and has led the way with an innovative strategy. I’m delighted to be joining the team and building on recent success at such an important time for the organisation.”
The publisher says she takes up her new role in September.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.