Based at Haymarket’s offices in Singapore, the venture will expand East & Partners research business into Asia, meeting the market demand for an independent measure of key performance indicators in the business, corporate and investment banking markets.
East & Partners shares the same market sector as Haymarket’s CorporateTreasurer and FinanceAsia brands, providing an ideal opportunity for the media group to create a more diversified paid content revenue stream through commercially-led research, says Haymarket.
Tim Waldron, Managing Director, Haymarket Asia said: “Growing the paid content element of our business is a cornerstone of the strategy for our brands in Asia, and East & Partners positioning in financial markets will help us to achieve this. We have many clients in common and the relationships are complementary, which will allow us to build to work with our clients on a broader base”.
East & Partners Managing Director, Paul Dowling commented: “Haymarket’s Asia footprint and distribution, allied to the market presence of its CorporateTreasurer and FinanceAsia brands, means that our joint venture will have a strong platform from which to launch. We know from conversations we’ve had with our own clients that banks are demanding these services in Asia and the time is right to take the business to the next level in the region”.
The first phase of the joint venture between Haymarket and East & Partners will focus on the transaction banking sector. However the venture’s research methodology has the potential to be applied to other sectors and other Haymarket brands in the future.
