The 100th issue is supported by an email, PR and social media campaign and is published as a collector’s edition. Benefits for customers include a competition for 100 readers to win £100 worth of ‘rewards for life’ points to spend in their favourite Holland & Barrett store and voucher savings worth £100.
Editorially the issue features: 100 best health tips, a quiz to decide what your chances are of getting to 100 and two interviews with 100 year old customers.
Reflecting on the 13 years of Healthy magazine, Jane Wynn, River’s Editorial Director comments: “Healthy has been through an amazing evolution over the last 13 years and has always delivered authoritative, independent and inspiring editorial content and design. It’s this focus on excellence which has made Healthy so successful.”
Peter Aldis CEO of Holland & Barrett agrees: “Healthy is central to our marketing strategy and delivers a consistent return on investment. Holland & Barrett shoppers and store staff love Healthy’s mix of inspiring features and detailed information and seek out the products featured within it. Happy Birthday Healthy, and thanks to the River team for all your hard work.”
Nicola Murphy (pictured) CEO of River adds: “As one of River’s longest held accounts (18 years and counting) Holland & Barrett (NBTY) hold a special place in our hearts. The Healthy team are a dedicated bunch and are continually looking for new and innovative ways to inspire customers. We would like to wish Healthy a happy 100th birthday and look forward to 100 more.”
