Mobile navigation



All Out Cricket magazine has launched a digital magazine. Crucially, it is NOT a replica of the print mag. Managing editor Matt Thacker explains why.

By Matt Thacker

All Out Cricket magazine, which has grown rapidly since its launch seven years ago to become a major player in the cricket magazine market, has delivered a first in cricket by launching a rich media-heavy digital magazine. AOC digital is being sent out monthly, and will be an exclusive benefit for subscribers of the Official Fan Community of England Cricket, TwelfthMan.

AOC Digital has the same irreverent tone and access-all-areas privileges as the printed magazine, but is designed to be read on screen. It contains a range of video stories and interactive competitions and is perfect to be flicked through at your desk or at home.

Our digital version is unlike anything else in the cricket market and we have every confidence that it will give people who are not familiar with AOC a great online experience as well as giving the current fans of AOC that little bit extra every month. It is nice to be able to produce something cutting edge in a sport that is often accused of being stuck in the past.

We previously offered an online version of the printed magazine but were acutely aware that simply copying printed material into an online format does not make for an enriching reader experience. We realised that to produce something that works on screen, we would have to come up with editorial content radically different from that in the magazine ‘proper’. People reading online tend to do so for only a few minutes, and they are not keen on zooming in and out to be able to make sense of articles, so it is up to us to give them short, snappy chunks of content, often based round video clips.

We are providing AOC Digital free of charge to get readers familiar with the AOC brand and to give them a real flavour of the content of All Out Cricket magazine. We were also keen to work with the England and Wales Cricket Board, the sport’s governing body in this country, and are gratified that they have decided to provide AOC digital to the Official Fan Community of England Cricket, TwelfthMan, on a monthly basis.”

The first issue of AOC Digital gives readers the chance to win a trip to Barbados; to view an exclusive video revealing what cricket legends Alec Stewart, Graham Thorpe and Mark Butcher think about the county system; receive online coaching; and to find out which bat the AOC testing team of former professionals, including Graeme Hick, voted their bat of the year.

The magazine is available at