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Imagine launches How It Works on Microsoft Surface and Windows 8

Imagine Publishing’s ‘Content is King’ strategy has taken another step forward with news that the company’s premier knowledge title, How It Works, has launched on Microsoft’s Windows 8 platform.

How It Works is a free app download from the Microsoft Windows 8 App Store, with each available issue browsed ‘in-app’. Single issues or a subscription can then be purchased easily from within the app. The magazine will be available to all desktop PC and Surface users running the powerful, new Windows 8 OS.

Not only is How It Works available for the first time individually on Windows 8, but also Imagine Publishing’s entire digital magazine portfolio and large-scale bookazine range is accessible via the Windows 8 apps for Zinio, Magzter and Nook, all of which are available directly from the Microsoft Window 8 App store. Readers can also browse the complete Imagine digital inventory ahead of purchase on Imagine’s own digital editions portal GreatDigitalMags.com.

Group Creative Director Mark Kendrick said: “Imagine has a desire to push the envelope of what’s possible with digital publishing, so we are hugely excited with today’s announcement of our partnership with Microsoft. How It Works looks and reads brilliantly on Windows 8. Built in conjunction with our technology partner, Magzter, we hope that How It Works is now just the beginning of the story for us on Windows, as we scale up throughout 2013.”