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Immediate to launch Mike the Knight magazine

Immediate Media Co is to launch Mike the Knight magazine on 29 August 2012, an educational children’s title aimed at children aged 3-5 years, based on the CBeebies TV programme of the same name.

According to Immediate Media Co, this new title transports children into Mike the Knight’s wonderful and imaginative medieval world. Sticker pages, competitions, medieval historical facts and unique covermounts encourage role-play so our readers can ‘Be a knight and do it right’!

The monthly magazine gives Mike fans the opportunity to meet and interact with Mike and his trainee wizard sister Evie on their adventures. With a new mission to solve each month, the title is adventurous, reassuring and funny, using language that’s as energetic and cheeky as the magazine’s young hero.

Pauline Cooke, publisher of Immediate Media Co’s Pre-school titles, said, “We have really enjoyed working with the programme’s creators, HIT Entertainment to develop an inventive magazine which allows young children to have fun and learn in an adventurous way. This is a great opportunity to strengthen our position within the shared boys and girls stand-alone market with a title which we know will enchant fellow young knights and wizards in training!”

Sara Oldham, Mike the Knight magazine’s editor, adds, “Mike the Knight is the only preschool programme to invite its viewers into a fantastical world of knights, wizards and dragons and it has captured the imagination of our young readers. We’re delighted to be giving parents an exciting magazine that allows their children to enter this world, whilst giving them the tools they need to succeed at school.”

Mike the Knight magazine will be priced at £2.50 and will be available at all major retailers and independents around the UK.