Instyle.co.uk’s major redesign delivers easier navigation, expanded fashion coverage, new hair and news channels, and boosted video content, including beauty how-to’s. In addition, continues the publisher, the site’s use of glossy black as its predominant colour, and bigger pictures throughout convey its status as a premium fashion destination.
Other key highlights include:
* A-Z pages boasting over 500 designers and celebrities, which link to site-wide photo galleries
* Dynamic microsites dedicated to key events in the fashion calendar
* 'InStyle loves' buttons highlighting daily fashion, beauty and hair must-buys
* An online shop boasting hundreds of thousands of designer and high street products from top e-tailers, including net-a-porter and Topshop
The site now offers a greater choice of advertising formats, such as leaderboards, skys and MPUs. Additionally, instyle.co.uk is claimed to be the first website to offer a larger-size MPU, measuring 336 x 600 to provide greater standout on the homepage.
Advertisers on the new-look instyle.co.uk include Dior perfume, Chloé perfume and Harvey Nichols.
Lewis Tucker, InStyle advertising director, says: “The new instyle.co.uk offers an exciting range of fresh commercial platforms, including an IAB first with 336 x 600 MPU sites. With many more opportunities for integration through video and bespoke microsites, we are looking forward to working with partners to maximise the potential of InStyle's influential audience.”
Editor of instyle.co.uk Maria Milano says: “With its chic look, exciting franchises and hourly style updates, the new instyle.co.uk will wow users. The InStyle team is thrilled to have an enhanced platform to share its fashion and beauty expertise on a daily basis."
The new-look site will be promoted in a range of IPC’s women’s magazines, such as Livingetc, woman&home, Marie Claire, Essentials, Now and InStyle. There will be advertisements on a host of the company’s websites, including livingetc.com, marieclaire.co.uk, nowmagazine.co.uk, and housetohome.co.uk, as well as an email campaign promoting the site’s new look and the supporting month of competitions.
