IPC chooses Papermule for Display Planning and Ad Management services

Papermule has announced that IPC Media has expanded its existing Papermule Ad Desk installation.

The recent order from IPC includes additional MediaPlanner licences and the introduction of a Wave 2 publishing platform to automate the creation of press output files. Mike Hoy, Managing Director of Papermule, said that the new project will consolidate the chasing, delivery, planning, creation and output of IPC's classified advertising to a single solution which will bring further efficiencies and savings.

Tom Reynolds, Head of Classified Production, adds: “The expansion of the ad production and planning system is as a direct result of the success of the initial project for Inspire Advertising & IPC Classified Department. It was an easy choice when looking at further efficiencies in our workflows and processes.”

Based in Diss, Norfolk, Papermule Ltd is a leading provider of Digital Asset Management (DAM) and Workflow software for automating and managing the pre-media production of publishing content.